a World Leading Christian University
1. Research Area 1: Visitor behavior
Termasuk di dalamnya area terkait visitor travel experiences, visitor decision making.
2. Research Area 2: special interest tourism
Meliputi culinary tourism, senior tourism, halal tourism, and urban and cultural tourism.
3. Research Area 3: hotel and tourism marketing
Termasuk penelitian di area service quality di hospitality and tourism industry, destination marketing,
and destination branding